Here’s a electrician mascot for an electric company that not only install electricity but they also do lighting and entertainment installments as well. This project was done together with an ad agency ”Aava&Bang”.
The challenge was to have a character that was convincing enough to do these manly chores with a little bit of funny twist in it. It’s always hard to balance between ”realistic” and ”cartoonish” and still be able to tell the story in a believable way. To me this was the golden middle that is still ”manly” and yet a bit of a ”childish” (Marvel meets Donald Duck). And the client was very satisfied.
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And some in-action illustrations. Click images to see them bigger (opens in new tab).